Rock Star Reality Check
Marketing Career Planning
Dr. Selia Karsten

Designing the Course
Learning Outcomes
Available Resources
Target Learners
Process & Timelines
Student Perspectives
Templates & LMS
Putting It All Together

Available Resources
Career Centre
Alumnae Association
Computer Labs
World Wide Web
Digital Cameras
Desk Top Publishing Tools
Creative Students

Learning Outcomes
Review job search and research skills
Rework resume
Practice interviews
Create a portfolio
Update eportfolio
Design a calling card
Collaborate effectively
Conduct a Reality Check!

Target Learners
5th semester Marketing Administration students
Job-seekers
Life-long learners
Team players

Process & Timelines
Weekly checkpoints
Hybrid course with online discussions
Web-based syllabus and resources
Constructivist project
Individual challenges
Presentations of accomplishments

Student Perspectives
Creating profiles of marketing graduates
Learning about the job market
Meeting employers
Career research
Job search skills
Valuable artifacts

Templates & LMS
BlackBoard LMS
Team tools
Online discussions
Course resources
Announcements
E-Mail
Files posted and exchanged

Putting It All Together
Coordinating workshops
Updating resources
Checking artifacts
Creating guidelines and criteria
Setting deadlines
Applauding accomplishments

What’s Next?

Stay Tuned! Course Premiere:  Fall 2004

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