Module One: E-Commerce Events A review of significant changes affecting the business world related to the development of the internet and World Wide Web.
Module Two: E-Commerce Web Sites An investigation of a variety of commercial web sites to become more familiar with how these successful sites work to attract and keep customers.
Module Three: E-Business Issues An opportunity to evaluate e-commerce issues affecting organizations.
Module Four: Distance Education and Web-Assisted Job Search A survey of training and development available on the World Wide Web.
Module Five: Marketing for E-Commerce Searching specific commercial web sites to realize the range of marketing strategies to market similar products.
Module Six: Benchmarks and Best Practices A review of aspects of benchmarking and best practices and how the internet may be helpful in this form of research.
Module Seven: Researching E-Commerce Role Models This activity identifies movers and shakers in the new e-commerce game.
Please note: Every effort has been
made to give variety to the links and to choose links that will give students
an awareness of various sites on the web that feature e-commerce news,
biographical articles and interviews. For external links, there is no absolute
guarantee that these links will remain active for a predictable length
of time. Usually, students will inform their teachers when they come across
a dead link. If teachers notify McGraw-Hill regarding links that are no
longer active, updates can be made to the learning materials.