NAME___________________________________________Section_________________________Date_______

Portfolio Elements and Points Possible	Points Given/ Comments
External Appearance = 1 point Binder is Professional looking	.
Cover Sheets = 2  points 1. Main Cover Sheet: Name, date, contact information  2. Each section has consistent cover sheet and list of items in that section are described on the second page in each section	.
Table of Contents  = 1 point Sections are numbered correctly - items not numbered	.
Career related pages = 4 points  includes 1. resume 2. biography 3. sample cover letter 4. sample thank you letter/follow-up letter	.
Validation = 4 points 1. Testimonials, Letters of Reference, 2. Certificates, Professional Associations, Photos of activities  3. and 4. At least 2 sample marketing projects (Power Point, research report, or other important assignment	.
Content = 3 points 1. Portfolio is informative, appropriate, logical  2. Portfolio is well organized and consistent 3. Design & layout are well done and consistent throughout portfolio	.
Text = 2 points 1. Correct understandable writing and photocopies are good quality  2. no typos or spelling errors	.
Closing = 1 point Choose from the following: Mission statement, future plans, goals, thank you	.
Creativity = 2 points 1. Marketing saavy: Appealing approach to project  2. Extras beyond basics	.

Total Points Possible: 20
Total Score:

Additional Comments